About Parenthetical
Every revolution starts in the margins.
The Story Behind the Parentheses
Parenthetical was born from a simple observation: the most transformative change happens when technology and storytelling converge. We're a multidisciplinary agency that refuses to separate code from culture, platforms from purpose, or innovation from impact.
A Different Kind of Agency
We don't believe in choosing between beautiful storytelling and powerful technology.
Traditional agencies silo their capabilities—creative in one corner, tech in another, strategy somewhere in between. We've built something different: a truly integrated practice where every project benefits from both marketing intelligence and technical innovation.
What we bring together:
This multidisciplinary approach means we can:
Our Integrated Methodology
Building technology like we build movements. Creating campaigns like we craft code.
Our approach blends the best of both disciplines:
From Marketing:
Deep audience research, narrative strategy, cultural competency, and the ability to translate complex missions into compelling human stories.
From Technology:
Scalable solutions, data-driven optimization, accessible design, and the power to turn vision into functional reality.
The Synthesis:
Digital experiences that don't just work—they move people. Platforms that don't just process data—they honor stories. Campaigns that don't just raise awareness—they build lasting digital infrastructure for change.
Parenthetical's Founder: Josh Weaver
Josh's journey spans from directing campaigns at VICE Media to revolutionizing nonprofit marketing as VP of Marketing at The Trevor Project. There, they pioneered a radical shift: celebrating LGBTQ+ youth before they need saving, focusing on joy and prevention rather than crisis response.
Through years of building movements and brands, Josh discovered a gap—marketing could shift hearts and minds, while technology could scale impact, yet rarely did anyone bring both disciplines together with equal expertise.
That's why Josh founded Parenthetical: to create a new kind of agency where code and campaigns, platforms and positioning, development and storytelling work in concert.
Learn more about JoshCurrent Projects
Innovation powered by AI. Impact driven by empathy.
An anonymous archive for LGBTQ+ resilience
The Brief
Create a digital sanctuary where LGBTQ+ individuals could safely document their experiences during an unprecedented moment of social and political pressure. The platform needed to be anonymous, permanent, and powerful.
The Solution
A secure, anonymous platform that transforms personal stories into collective power. Using blockchain verification for permanence and AI-powered moderation for safety, Survival Pending creates an unalterable record of LGBTQ+ resilience while protecting contributor identities.
More Projects Coming Soon
The Team We're Building
Parenthetical is currently founder-led, but our vision is collective.
We're actively seeking multidisciplinary contributors who understand that the future demands fluency in both code and culture. Whether you're a:
There's space for you here. We're building an agency that operates more like a creative collective—where disciplines blend, perspectives merge, and the best ideas win regardless of which department they come from.
What We Offer
For Organizations:
- •Integrated campaigns that blend storytelling with custom technology
- •Platform development informed by marketing strategy
- •Digital transformation that maintains human connection
- •Strategic consulting that bridges communication and technical needs
- •AI-powered solutions that amplify rather than replace human creativity
For Communities:
- •Technology that tells their stories authentically
- •Platforms built with cultural competency
- •Digital spaces that feel like home
- •Tools that scale community power
- •Narratives that drive systemic change
Our Commitment
We promise to create work that:
- Honors both the art of storytelling and the science of technology
- Serves communities with the same excellence we'd bring to Fortune 500 clients
- Uses AI to enhance human creativity, not replace it
- Measures success in impact, not just metrics
- Remains accountable to those it claims to serve
This isn't about choosing between purpose and profit, beauty and function, story and scale. It's about proving they're stronger together.
Join Us in Writing a Different Story
The future belongs to those who can code with conscience and communicate with courage.